How Does Google Give AdSense Approval?

Q. How Does Google Give AdSense Approval?

Google AdSense approval is granted through a process that involves several steps. While the exact criteria may evolve over time, as of my last knowledge update in September 2021, here are some key factors that influence AdSense approval:

Unlocking AdSense Approval: Google's Criteria and Process

1. Website Content:

Your website must have high-quality, original content that is valuable to users. Avoid publishing thin, low-quality, or copied content.

2. Site Structure:

Ensure your website has a clear and user-friendly navigation structure. It should be easy for visitors to find the content they're looking for.

3. Terms of Service Compliance:

Review and adhere to Google AdSense's program policies and terms of service. Make sure your website complies with these policies, including restrictions on prohibited content.

4. Website Traffic:

While there isn't a specific traffic requirement, having some consistent traffic to your website can improve your chances of approval. A new site with no traffic may find it more challenging to get approved.

5. Ad Placement:

Ensure that your website is designed for a good user experience and that ad placements are not overly intrusive. Ads should not be placed in a way that tricks users into clicking them.

6. Privacy Policy:

Include a privacy policy on your website, especially if you collect any user data. This helps demonstrate your commitment to user privacy.

7. Domain Age:

While there's no strict requirement, having a domain that's been active for some time can be beneficial. However, new domains can still get approved.

8. Content Type:

Google AdSense may have restrictions on certain types of content, such as adult, illegal, or copyrighted material. Ensure your content aligns with their policies.

9. Contact Information:

Provide accurate and accessible contact information on your website. This helps establish trust with Google.

10. Relevant Content:

Ensure that your content is relevant to the ads that AdSense will display on your site. This can improve ad targeting and user engagement.

11. Responsive Design:

Make sure your website is mobile-friendly and responsive, as a growing number of users access the internet via mobile devices.

12. No Malware or Broken Links:

Ensure your website is free of malware, broken links, and other technical issues that can negatively affect the user experience.


To apply for AdSense approval:

1. Sign up for a Google AdSense account.

2. Add the AdSense code to your website.

3. Wait for Google to review your application, which can take a few days to a few weeks.

4. If approved, you can start displaying ads on your website.

It's essential to follow these guidelines and maintain a high-quality website to ensure long-term compliance with AdSense policies. Keep in mind that the approval process can vary, and Google may have updated its criteria since my last knowledge update in September 2021. Be sure to check Google AdSense's official website for the most current requirements.

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