How To Improve SEO Rankings in 2023

How To Improve SEO Rankings in 2023

You can maximize your SEO in many ways, but specifically through keyword research.

Regardless of the direction of your content, there are several places where you should add keywords: page titles, metadata (a.k.a. information that appears directly in search engines), body content and headers, and Alt tags which you create text that can be added to the photo on the page).

First, research the most relevant keywords. To do that, you can use a number of keyword research tools, from free ones like Google Keyword Planner to less free ones like SEMrush (which offer a free trial that you can take advantage of).

As you do your research, compare your page rank to your competitor's page rank, look at all the relevant keywords, and figure out how to organically add them to your page.

There are many amazing insights that can be gleaned from using research tools.

Additionally, SEO applies to the actual content of the page from readability, sentence length, and other grammatical parameters.

That's a good place to start!