The Ultimate Guide to On-Page SEO in 2023
On Page SEO Techniques for Higher Rankings
As a business owner, you want your website to rank highly on the Google search engine result pages (SERPs). This is important not only for his SEO purposes, but also for attracting potential customers. By optimizing her on-page SEO, you can boost your website's standing and improve your visibility within SERP listings.
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Now that you know the importance of page architecture, you're ready to tackle how to optimize her SEO within your site.
The Ultimate Guide to On-Page SEO in 2023
1. Keyword and page pairing:
Tying keywords to pages assumes that you've already done extensive keyword research. From your keyword research, extract a list of target keywords and their respective search volumes.
Within your site structure, you need to decide which pages should rank for each target keyword.
Make a list of these keyword-page pairs. The most difficult keywords are often paired with the strongest page, the home page. You can use one of the leading SEO tools to identify pages that are already ranking for a particular keyword.
A good way to track keyword-page pairs is to create a destination spreadsheet. You can name your document On-Page SEO.
You can add column labels with the following names: Target Keyword, Search Volume, Target URL, Title, H1 Title, Description.
Enter your target keywords and search volume from your keyword research and find the target URL for each keyword you want to target.
2. Prepare a title and description for each page:
Then you have to work hard on the title and description. It requires a page title, a slightly different H1 title, and a few lines of meta description. The page keywords should appear naturally in each element.
For title tags, try putting your keyword at the beginning of the line for better effect. You can step through the created spreadsheet row by row to get your work done. Don't forget to spell check and proofread when you're done writing.
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3. Implementation of page structure change:
How you implement changes depends on how your website is managed. Changes to the head section of the document usually require an update by the CMS. This applies to titles and meta tags.
Have your title and meta description ready and discuss with your developer how best to implement the change, or check the documentation for your CMS and make the change yourself.
4. Keyword-enhanced content:
Site content is usually easily accessible. This is where you place the H1 title and keywords in your content. You may need to make sure the H1 tag is placed around the page title in your page code.
After updating your title, make sure your target keyword is listed at the beginning of your content. Please rewrite the opening paragraph if necessary. Then search for the keyword within the document to see where it appears.
Start reading your content thoroughly to identify where you can rewrite your phrases and make them more keyword-rich, not just your target keyword, but variations and synonyms of it.
5. Review best practices:
Once all the keywords have been used to optimize the pages of your site and the technical implementation is in place, you should be able to see the changes in the search engines.
Once you have implemented all your changes, you may need to resubmit your site to search engines and wait for your changes to appear.
After your site is reindexed, you can use your SEO tool to run a new site crawl to see your changes. Then, for each URL, run the on-page SEO checklist below to complete on-page optimization.
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◾ Keywords appear in title tags
◾ Keywords appear in meta descriptions
◾ Keyword appears in H1 tag
◾ Place keywords at the beginning of the content
◾ Keywords, variations, and synonyms are repeated throughout the content
On-page optimization enhances other SEO actions
Other SEO improvements benefit from the enhanced page's strong performance, as the page is optimized and keyword-rich. It's a time consuming process to perform, but luckily he only has to do this once for a site.
After that, make sure new content is optimized when it's published, and shift your focus to improving other parts of your SEO, such as server response times and backlinks.
